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Suntec launches livestream shopping to lure customers back to malls

This comes amid rising popularity of this shopping trend in Singapore through e-commerce websites and virtual events

Each day of The Suntec Shopping Festival features interactive sessions showcasing participating Suntec City stores, with more than 40 brands including Harvey Norman, Fossil, Aldo, Royal Sporting House, W Optics, Clarks and ToTT.


SUNTEC City on Tuesday evening launched what it says is Singapore's first-ever livestreaming shopping festival, taking a leaf from the rising popularity of the livestream shopping trend in China.

The four-day event is a bid to reach out to consumers who are still nervous...

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