Suntec launches livestream shopping to lure customers back to malls

Singapore

SUNTEC City on Tuesday evening launched what it says is Singapore's first-ever livestreaming shopping festival, taking a leaf from the rising popularity of the livestream shopping trend in China.

The four-day event is a bid to reach out to consumers who are still nervous about going to malls, and to extend its "opening hours" to 11.30pm each night.