You are here

Suntec launches livestream shopping to lure customers back to malls

This comes amid rising popularity of this shopping trend in Singapore through e-commerce websites and virtual events

BT_20200625_LMXSUNTEC25BX50_4155168.jpg
Each day of The Suntec Shopping Festival features interactive sessions showcasing participating Suntec City stores, with more than 40 brands including Harvey Norman, Fossil, Aldo, Royal Sporting House, W Optics, Clarks and ToTT.

Singapore

SUNTEC City on Tuesday evening launched what it says is Singapore's first-ever livestreaming shopping festival, taking a leaf from the rising popularity of the livestream shopping trend in China.

The four-day event is a bid to reach out to consumers who are still nervous...

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes