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Asics is new sponsor for athletic federation

Asics has signed a three-year partnership that will cover all IAAF World Athletics Series events including the 2017 and 2019 world championships in London and Doha respectively.


JAPANESE footwear and sports equipment manufacturer Asics was on Saturday named as an official partner of the IAAF ( International Association of Athletics Federations), just a day after Adidas cut short its deal with track and field's governing body.

Asics signed a three-...

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