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For marketers, TVs act as priceless sets of eyes

Firms in US offer services to monitor people's viewing habits by connecting device to TV

Mr Schiffman demonstrates TVision Insights' software that tracks television viewers' eyes and facial expressions, providing detailed information about how they watch TV and commercials.

New York

WHILE Ellen Milz and her family were watching the Olympics last summer, their TV was watching them.

Ms Milz, 48, who lives with her husband and three children in Chicago, had agreed to be a panellist for a company called TVision Insights, which monitored her viewing habits...

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