New York
FOR a brand seeking to reach the podcast-listening public, there is one thing better than sponsoring a hit series: creating your own.
General Electric pulled it off last year with its quaintly named GE Podcast Theater. Its eight-part science-fiction thriller The Message, produced with the Panoply podcasting network, hit No 1 on the iTunes podcast chart and had nearly five million downloads.
Now comes LifeAfter, a futuristic 10-episode drama, the first instalment of which was released this month. It tells the story of a low-level worker at the FBI who is obsessed with the traces of life his dead wife left behind on social media, particularly a fictional audio service. The first episode kicks...