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GE's radio theatre gets its message through

The company releases a new series called LifeAfter, after its sci-fi thriller The Message last year hit No 1 on the iTunes podcast chart

New York

FOR a brand seeking to reach the podcast-listening public, there is one thing better than sponsoring a hit series: creating your own.

General Electric pulled it off last year with its quaintly named GE Podcast Theater. Its eight-part science-fiction thriller The Message,...

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