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India Post rides e-commerce wave as villagers take to online shopping

Postal giant has tied up with 400 e-commerce companies to deliver goods in the absence of reliable private delivery companies outside the big cities

India's vast areas of rural terrain, where roads can be poor and infrastructure patchy, pose challenges to the digital revolution; postal workers use bicycles and old cloth mail bags which make it difficult to transport bigger or multiple parcels.

Alwar, India

WITH his rickety bicycle and sackcloth mail bag, 62-year-old Indian postman Chet Ram does not look like a worker at the vanguard of an e-commerce revolution delivering everything from mobile phones to cow manure.

He pedals kilometres each day in rural Rajasthan state,...

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