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Israel's coffee king takes on Starbucks with a much cheaper cuppa

In addition to Russia, Mr Katz is planning to expand into the other two top branded-coffeehouse markets in Europe: the UK and Turkey.

Tel Aviv

NEAR Red Square in Moscow, Irina Kushnir waited for her order of coffee. As soon as she learned that a new coffeehouse was selling all items for 50 roubles (S$1.17), the 28-year-old graduate student decided to forgo the nearby Starbucks and join the queue outside the tiny, cable...

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