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Joining global festive online mega-sales gives local retailers' cash registers a merry peal

Brands like Tiger Balm, Hegen and Love, Bonito have reaped the upside of expanding their retail footprint beyond Singapore

Annabeth Leow

Published Fri, Nov 24, 2017 · 09:50 PM

E-commerce

Singapore

ALTHOUGH Singapore shoppers are no stranger to retail fever over Black Friday sales in the United States or Singles' Day in China, local retailers are also joining in, with a growing number banking on overseas Web sales to expand their horizons.

That tourists from China head to Hong Kong, Thailand or Singapore to track down Tiger Balm products prompted Haw Par Corporation - the group behind the iconic ointment - to take part in the global online shopping extravaganza on Nov 11.