LVMH's Sephora launches China online store

Shanghai

GLOBAL beauty retailer Sephora, part of French luxury goods group LVMH Moet Hennessy Louis Vuitton SE, launched its first online store in China on shopping platform JD.com Inc, the latest global firm to tap into China's booming e-commerce market.

The cosmetics chain, which has 174 physical stores in mainland China, said on Wednesday it had chosen JD.com partly due to its focus on fighting counterfeit goods, an issue that has plagued China's online retail market including sector leader Alibaba Group Holding Ltd. Alibaba and JD.com sold a combined 2.53 trillion yuan (S$534 billion) worth of goods in 2014.