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Manufacturers jostle for slice of China's 'premiumisation' pie

Affluent Chinese consumers are spending more on groceries, clothing, entertainment, travel, dining out

Companies such as Starbucks Corp are positioning to attract the rare segments that are poised to grow rapidly - products touted as healthier, higher-quality and fancier than the basics.


FROM spirits distillers and dairy producers to cafes, the latest mouthful in corporate buzzwords that market to the aspirations of China's 1.4 billion consumers is "premiumisation". As China's economic slowdown impedes the expansion of household spending, companies such as...

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