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PayPal, peers target millennial shoppers with 'easy payment' plans

Published Mon, Jan 25, 2016 · 09:50 PM
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Washington

CONSUMERS trolling Shop.com may have noticed a marketing hook more often associated with big-box stores like Best Buy than an online retailer. Under the product description for a Dell Inspiron laptop there's a PayPal Credit button that says: "Enjoy Easy Payments."

The company is offering consumers a choice between buying the machine outright for a discount - or stretching the payments over nine months.

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