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Pepsi moves into restaurant business to serve up some buzz

Its new Kola House in New York aims to offer visitors 'a premium experience'

Bartender Alex Ott will create cocktails for Kola House. Pepsi's goal is that visitors - particularly influential ones - will talk about Kola House on Facebook and Twitter and post pictures on Instagram.

New York

BEHIND black doors, what used to be a trendy restaurant in New York has been stripped to its concrete bones. Wires and cables snake along the floor. Ceiling lights twinkle in the gloom.

There is no sign of the brand behind the renovation: Pepsi.

Known for its...