Get our introductory offer at only
$0
.99*/month
Cancel anytime
*$0.99/month for first 3 months
$29.90/month for the next 9 months
You are here
COMMENTARY
Retailers have a new secret weapon: the private label
Such offerings clearly are not just plays to win on price but bona fide efforts to build a beloved consumer brand
In recent days, Jet.com has debuted Uniquely J, a private brand that includes everything from paper towels to coffee to bulgogi sauce.
PHOTO: BLOOMBERG
Washington
RETAILERS have been trying all sorts of flashy moves to razzle-dazzle shoppers into spending money: Serve them champagne! Wow them with same-day delivery! Let them retrieve online orders from a newfangled contraption called the Pickup Tower!
But lately, something less...
If you are already a BT subscriber, please log in.
