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Retailers have a new secret weapon: the private label

Such offerings clearly are not just plays to win on price but bona fide efforts to build a beloved consumer brand

Published Wed, Oct 25, 2017 · 09:50 PM

Washington

RETAILERS have been trying all sorts of flashy moves to razzle-dazzle shoppers into spending money: Serve them champagne! Wow them with same-day delivery! Let them retrieve online orders from a newfangled contraption called the Pickup Tower!

But lately, something less grabby is taking centre stage in their efforts: the private-label brand.

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Companies & Markets

Consumer & Healthcare

Retailers have a new secret weapon: the private label

Consumer & Healthcare

Holiday Inn owner IHG’s Q1 revenue up 2.6%, leisure travel demand remains strong

WSJ moves Asia headquarters from Hong Kong to Singapore

South Korea to slap fines on food suppliers for ‘shrinkflation’

Olam outbids Dreyfus’ sweetened deal for Australia’s Namoi, raises offer to A$0.66 per share

Live Nation’s revenue beats estimates as boom in concerts drive ticket sales

Jim Beam owner bets on canned vodka cocktails to double revenue

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