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Rewind & capture: A&W wants to get it right this time

Its Singapore comeback is big on nostalgia; the queues at its Jewel outlet are a testament strategy works

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Published Fri, Jul 5, 2019 · 09:50 PM

    Singapore

    THE queues at its Jewel outlet have yet to die down, but A&W is already working on its expansion strategy for new markets in Indochina and the Philippines - fed by new products and procedures to be created in Singapore.

    The 100-year-old restaurant chain has chosen to invest directly in company-owned stores here, 16 years after exiting the Singapore market.

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