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BT EXCLUSIVE

Rewind & capture: A&W wants to get it right this time

Its Singapore comeback is big on nostalgia; the queues at its Jewel outlet are a testament strategy works

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"We're going more slowly than typically brands would come in. Other brands would come in and say: 'We're going to open 20 locations, 30 locations'... we're going to be much more deliberate about that," says Mr Bazner.

Singapore

THE queues at its Jewel outlet have yet to die down, but A&W is already working on its expansion strategy for new markets in Indochina and the Philippines - fed by new products and procedures to be created in Singapore.

The 100-year-old restaurant chain has chosen to...

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