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S Korean cosmetics brands lay foundation to seduce Europe

Amore Pacific plans to launch its Laneige brand in UK next year, after having started Sulwhasoo in France

The Korean cosmetics industry has a solid reputation for innovation and a particular knack for blending natural Eastern ingredients - such as green tea, ginseng root or even snail slime - into beauty products.


SOUTH Korean cosmetics brands, wildly successful at home and across Asia, now have their eye on the European beauty market where their penetration is, for now, only skin-deep.

Picking luxury goods powerhouse France as its bridgehead to seduce European consumers, South Korea's...

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