S Korean cosmetics brands lay foundation to seduce Europe
Amore Pacific plans to launch its Laneige brand in UK next year, after having started Sulwhasoo in France
Paris
SOUTH Korean cosmetics brands, wildly successful at home and across Asia, now have their eye on the European beauty market where their penetration is, for now, only skin-deep.
Picking luxury goods powerhouse France as its bridgehead to seduce European consumers, South Korea's leading cosmetics firm Amore Pacific launched its top brand Sulwhasoo at the upmarket Galeries Lafayette department store a few months ago.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
HCA beats first-quarter profit estimates on higher patient admissions
US FDA approves Pfizer’s gene therapy for rare bleeding disorder
EU toughens rules on Chinese fashion retailer Shein
Shareholders raise questions over dividend payout, directors’ salaries at Best World AGM ahead of proposed privatisation
‘Extreme’ climate blamed for world’s worst wine harvest in 62 years
Sheng Siong Q1 net profit up 9.3% on higher revenue