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Why trying new things is so hard to do
Published Sun, Dec 3, 2017 · 09:50 PM
New York
I drink a lot of Diet Coke: 2 litres a day, almost six cans' worth. I'm not proud of the habit, but I really like the taste of Diet Coke.
As a frugal economist, I'm well aware that switching to a generic brand would save me money, not just once but daily, for weeks and years to come. Yet I only drink Diet Coke. I've never even sampled generic soda.
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