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Why trying new things is so hard to do

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Most people make relatively few personal experiments, in both small and big things, and the cost of passivity can be enormous.

New York

I drink a lot of Diet Coke: 2 litres a day, almost six cans' worth. I'm not proud of the habit, but I really like the taste of Diet Coke.

As a frugal economist, I'm well aware that switching to a generic brand would save me money, not just once but daily, for weeks and

sentifi.com

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