Zappos founder Tony Hsieh dies at 46; Bezos mourns untimely loss

[SEATTLE] Tony Hsieh, the retired chief executive of Zappos.com who revolutionised the online shoe industry and gained notoriety for his company's unique corporate culture, has died. He was 46.

Puoy Premsrirut, a lawyer for Hsieh, told news outlets that Hsieh had been injured in a house fire while visiting Connecticut. He was with family there when he died Friday night, KLAS-TV reported.

A Nov 18 house fire in which Hsieh is believed to have been injured remains under investigation, according to The Hartford Courant, which cited the New London, Connecticut, fire chief and reported the home that burned is owned by a long-time Zappos employee.

A Harvard graduate, Hsieh gained success in the dot com era. He joined Zappos in 1999 when it was called ShoeSite.com and led it for two decades. Amazon.com purchased the company for US$1.2 billion in 2009 and Hsieh remained as chief executive officer until stepping down in August.

Amazon's purchase of the company signalled Jeff Bezos was both impressed and threatened with Zappos' fast delivery of online orders and customer service reputation. Hsieh's success selling shoes online stood out because it was a product people traditionally like to feel on their feet before buying.

"The world lost you way too soon," Mr Bezos said Saturday on Instagram. "Your curiosity, vision, and relentless focus on customers leave an indelible mark."

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MANAGEMENT STYLE

Hsieh was a fixture in the tech speaker circuit and espoused his company's commitment to "holocracy", a decentralised management style where decision-making was spread throughout the organisation without traditional hierarchy.

He stood out as a non-traditionalist even in an industry known for breaking tradition.

He lived in a trailer park in downtown Las Vegas that attracted creative people working on the strip. They'd eat communal meals by a big fire pit and a pet alpaca roamed the park.

Hsieh would make random appearances in the park to play a card game with visitors that forced them to pick priorities in their lives.

Tributes swirled on social media from the tech industry, Las Vegas - where the company was headquartered - and from President Trump's daughter. Nevada Governor Steve Sisolak thanked him for helping transform the city, while Ivanka Trump said Hsieh's originality challenged her to "reject conformity".

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