Asia-Pac hotels taking 'strategic' tack with Covid-19, NUS study finds
Instead of lowering room rates, they offer value-added packages and promotions, and target new market segments
Add BT as a preferred source
Annabeth Leow
Singapore
DESPITE the hit to business from the Covid-19 pandemic, hotels in the Asia-Pacific are less likely to lower room rates than hotels elsewhere.
That's even as the priority for three-fifths of regional hoteliers is on building occupancy, which has fallen by more than 15 per cent since the deadly disease emerged from Wuhan.
TRENDING NOW
DBS, OCBC and UOB shares hit all-time highs as sentiment improves
Targeted credit relief: Vietnam steers funding to Vingroup, Sun Group, Masterise megaprojects
E-commerce job cuts signal S-E Asia’s shift from scaling to deeper user engagement
Employers want AI-fluent employees. Hiring them is the challenge
