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Iran stagnating as shoppers delay purchases

Consumers waiting for international brands to arrive but local manufacturers find it challenging competing with foreign goods with opening of market after nuclear deal

Published Tue, Sep 22, 2015 · 09:50 PM

Dubai

TWO months after Iran reached a nuclear deal that will open its markets to the world, officials are warning of economic stagnation as consumers hold off on purchases of domestic goods while they wait for international brands to arrive.

From cars to fridges and televisions, shoppers are excited at the prospect of more choice and competition that should force Iranian manufacturers to lower prices and improve quality.

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