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Scorched-earth strategic thinking for Covid-19 times

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A market in Sapporo, Japan, shuttered by a new wave of Covid-19 cases. The challenges businesses face may well force them to envisage destroying their current business model and building one anew.

COVID-19 has rapidly bent, if not broken, virtually all certainties about business.

We do not know how long the crisis will last, but even the most optimistic projections say that we are in for many more months of wrestling with the virus. And the broader ramifications are likely to be...

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