Mudo Labs’ innovative Beem paves way to better mood management

THERE IS MUCH POWER TO a scent.

It is the strongest and fastest memory inducer, with great capacity to trigger emotions. Yet, most of us only ever apply a fragrance at the start of the day. And arguably, its use is as much targeted at others’ perception of you as it is for yourself – you wear a scent to reflect your personality, leave a certain impression, or even become more desirable.

But what about your own mood? What happens when you leave home feeling perky in the morning but need a lift in the middle of the day? Often, we also yearn to unwind after a stressful or anxiety-inducing experience.

Clearly, there exists an opportunity to harness aromachology, or the science of scents, in an intelligent way, so we can benefit from managing our mood experiences.

And finally, one Singapore company has done exactly that.

Blending science and ancient wisdom

By putting resources into understanding natural scents and ancient healing techniques, Mudo Labs has created The Beem – a revolutionary, pocket-sized product holding a cartridge of scent compounds that aims to carve out a new market segment in the well-being sector.

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Headed by chief executive officer Sophian Abdul Rahman, the company first started gathering information on Asian botanicals over five years ago in a quest to create new rituals for balancing moods. Mudo Labs leverages botanicals traditionally used in Asia’s long and established wellness practices for novel purposes – specifically, to facilitate positive mood changes using these natural ingredients in innovative ways.

After all, aromachology has been recognised for its multiple health benefits, including immune system enhancement, as well as mood lifting and calming effects. Clinical studies on the effects of aromatherapy have also consistently shown that it can alleviate stress and improve sleep quality, offering users an evidence-based approach to enhancing their well-being.

“We are constantly tired, stressed and overwhelmed by society’s ever-increasing demands,” says Sophian, pointing to the need for functional, meaningful and convenient products designed to enhance one’s sense of well-being. “Through our science-based approach, Mudo Labs intends to create a safe space for all of us to decide how we would like to feel.”

By fusing ancient wisdom and modern science, Mudo Labs’ network of scientists, psychologists, researchers and industrial designers, sought to evaluate the mood-elevating properties of various botanicals through research, lab tests and experiments.

Its efforts led to proprietary blends formulated with aromatherapists and perfumers, using all-natural ingredients validated to ensure safety and efficacy for an individual’s moods.

On top of scent, there is also the opportunity to put Traditional Chinese Medicine doctrines to good use. With research suggesting that acupoint stimulation may produce mood-switching activity, The Beem astutely combines acupressure principles with aromachology.

The Beem is it 

First, an introduction to The Beem.

Sleek, discreet and carrying a nice weight in your hand, The Beem is a simple, yet clever product that fuses industrial design, science and acupressure principles to offer different mood experiences using interchangeable scent cartridges.

The starter kit (S$88) comprises a pen-shaped device that measures 12.6 cm by 1.8 cm, and features a stainless steel cover in four colourways (black, rose, silver and gold), a polyurethane body and an aluminium cartridge.

Experiencing its benefits is easy.

Simply use The Beem to apply pressure on your Cupid’s bow – also known as the GV26 point, an emergency and revival acupoint just above the middle of the upper lip – and inhale the chosen essential oil blend deeply.

The device could be the answer for those seeking natural alternatives to not only improve their well-being, but also switch up their moods and master their moment.

Pick your mood experience

Mudo Labs offers six moods represented by colour-coded cartridges (S$15 each). Each contains a blend of all-natural, non-synthetic “mood herbs” that correlates with the mood it is designed to evoke.

The cartridges carry no artificial fragrances and colouring, alcohol, parabens, menthol or camphor. The pure essential oils used in the brand’s proprietary blends are also responsibly sourced.

The six moods available are:

• Experience Rest (blue) – features tongkat ali to deliver a sense of inner peace;

• Experience Kinetic Force (green) – formulated with ginseng to give a much-needed boost of energy;

• Experience The Bond (pink) – incorporates rose to create the mood for love and tenderness;

• Experience Confidence (purple) – made with the wild shrub, damiana, that provides a burst of courage;

• Experience Satisfaction (yellow) – includes moringa for a sense of safety and contentment; and

• Experience The Surge (orange) – features sage to promote a state of exhilaration.

Sophian says Singapore was chosen as the launchpad for The Beem as Singaporeans are keenly attuned to global trends and express a strong desire to set – rather than follow – them. The Beem will be launching in more markets in time to come, he adds.

“We founded Mudo Labs to be a global company with a mission to help anyone regain their mood equilibrium naturally and easily,” he explains. “Singapore is just our first step.”

The Beem is available at mudolabs.com and Mudo Labs’ pop-up store at #01-K108/K109, Great World