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In a quieter property market, small is no longer beautiful

With a shrinking pie and thin margins, size does matter as smaller agencies strike deals with the bigger boys

Some market observers say the weaker residential market outlook following July's cooling measures may have catalysed ERA's collaborations and could bring more consolidation ahead.


SMALLER property agencies could suffer collateral damage as the latest cooling measures work their way through the private housing market.

Already, ERA Realty, one of the leading agencies, has struck "strategic collaborations" with two...

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