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Knight Frank appoints Nicholas Keong as new head of international residential marketing

NICHOLAS Keong has been appointed Knight Frank Singapore's head of residential (international project marketing) with effect from March 1.

Mr Keong will be taking over from Linda Chern, who has since taken up a new role as director and head of residential (prime sales and corporate leasing) at the firm (see amendment note). He joins Knight Frank from Jones Lang Lasalle, having spent the last six years in international project marketing, leading regional initiatives, strategising returns on overseas property portfolios and building investor ties. 

As head of international residential marketing at Knight Frank, Mr Keong is expected to grow the team and further expand the international project marketing business by building on the company’s foundation across markets such as Australia, United Kingdom, US, Japan, the Middle East and Europe. His responsibilities will also include business development, securing new overseas appointments and formulating strategies to market and sell overseas residential properties.

Knight Frank Singapore chairman and group managing director Danny Yeo said that Mr Keong will add strength to the team "especially as investors continue looking overseas for second homes, holiday homes or investment assets for the future".

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Amendment note: An earlier version of this article stated that Linda Chern had stepped down. Knight Frank has clarified that Ms Chern had gone on to become director and head of residential (prime sales and corporate leasing) at the firm. The article above has been revised to reflect this.


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