You are here

Saudi PIF entertainment firm to build leisure complex in Riyadh

This is the latest in series of state-backed efforts to encourage public activities


SAUDI Arabia announced plans on Wednesday to build an entertainment complex in the capital Riyadh, the latest in a series of state-backed efforts to encourage public leisure activities after decades of tight social restrictions.

The 100,000 square metre complex will be developed by the Saudi Entertainment Ventures Company (Seven), a wholly owned subsidiary of the kingdom's sovereign wealth fund, according to a statement carried by state news agency SPA.

The project will feature sports activities, live performances, restaurants and cinemas, it said. It did not specify the value of the investment.

The Public Investment Fund (PIF) established Seven last year with initial funding of 10 billion riyals (S$3.6 billion) and hired former Disney executive Bill Ernest to run it.

Your feedback is important to us

Tell us what you think. Email us at

The company aims to set up about 20 entertainment centres around the country over the next several years, as Saudi Arabia tries to use the leisure sector to create jobs, liberalise social norms and diversify the economy beyond oil exports.

Seven has already opened the kingdom's first cinema in nearly four decades, in partnership with US-based AMC Group, and hopes to attract private companies to invest alongside it at all of its projects.

Those plans could be complicated by fallout from the murder of journalist Jamal Khashoggi in Saudi Arabia's Istanbul consulate last October, which has led some foreign media and technology companies to distance themselves from the kingdom.

Since the murder, British billionaire Richard Branson has suspended his directorship in two PIF-backed tourism projects along the Red Sea coast. No investors have yet been announced for the ventures.

Hollywood talent agency Endeavor is close to terminating an agreed US$400 million investment from PIF over reputational concerns, while Legendary Entertainment said in November it had "no interest" in conducting a proposed transaction with the fund. REUTERS

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to