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How SMEs can trump in marketing

They can learn from Donald Trump, whose tactic is to differentiate himself from his opponents, and to deliver his messages to the masses in the fastest way.

Voters eventually chose Mr Trump as president, not for his arrogance but for the confidence he inspired through his messages because whether on social media or on TV, Mr Trump was consistent in his authoritative delivery.

THE world is still recovering from the shock of Donald Trump becoming the 45th president of the United States of America.

Undeniably, Mr Trump has disrupted the entire American political system. So how did this unthinkable scenario unfold? Irrespective of the controversy Mr Trump has...

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