You are here

Apple chief's task now is to make them buy

Refreshed iPads and Mac computers are unveiled, joining the latest iPhone 6 models in Apple's stable of latest toys

STOCKING STUFFER 2014? Tim Cook, Apple's CEO, shows off the iPad Air 2 to the media in Cupertino, California on Thursday.

San Francisco

APPLE Inc's chief executive officer Tim Cook is ready to tackle the holiday season with a full product array, including new iPads.

His challenge now: luring the hordes of buyers that analysts are projecting.

Apple yesterday unveiled refreshed iPads and...

Market voices on: