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Apple chief's task now is to make them buy

Refreshed iPads and Mac computers are unveiled, joining the latest iPhone 6 models in Apple's stable of latest toys

Published Fri, Oct 17, 2014 · 09:50 PM

San Francisco

APPLE Inc's chief executive officer Tim Cook is ready to tackle the holiday season with a full product array, including new iPads.

His challenge now: luring the hordes of buyers that analysts are projecting.

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