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Facebook wants advertisers to employ data more effectively

It is encouraging more creative tactics, such as distributing different versions of the same ad depending on a viewer's interests

Published Tue, Jun 23, 2015 · 09:50 PM
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FACEBOOK INC is pushing advertisers to be more strategic with the vast data the social website has on its 1.4 billion users.

The company is encouraging more creative tactics, such as distributing different versions of the same ad depending on a viewer's interests, said Carolyn Everson, Facebook's vice-president of global marketing solutions. She's also preparing marketers for the opportunity to use Facebook's targeting data for ads on Instagram, the photo-sharing application owned by the company.

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