The Business Times
The Business Times
Subscribe
Share on FacebookShare on TwitterView more
The Business Times
Create a free account with Business Times for seamless access across SPH Media products.
REGISTER
LOGIN

Startups & Tech

SUBSCRIBERS

Pokemon Go was an April Fool's joke before it became a huge hit

The reality now is Nintendo shares are up over 50 per cent since Wednesday, when the game debuted

Published Sun, Jul 17, 2016 · 09:50 PM
Share this article.

Washington

POKEMON Go, the location-based mobile game that has become a massive hit, began as an April Fool's joke.

In 2014, Google unveiled "Pokemon Challenge" for Google Maps complete with a promotional video, inviting users to find and capture the cutesy fictional monsters within the application. The feature was active for a short while before it was turned off.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Technology

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here