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Tencent wields WeChat ace in battle for online entertainment

Cash-rich Alibaba, meanwhile, has teamed up with top tier content providers

Published Wed, May 13, 2015 · 09:50 PM
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Beijing

IN A multi-billion dollar dogfight with Alibaba Group Holding Ltd for leadership in China's online entertainment market, mobile messaging app WeChat is Tencent Holdings Ltd's trump card.

The wildly popular app allows Tencent to channel 500 million monthly active users to its entertainment services, a huge consumer base for subscriptions or marketing - pay dirt for media and advertising partners.

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