The Business Times
SUBSCRIBERS

YouTube is hurting independent media

It recently announced stricter ad rules but the algorithm-based system it uses for pulling ads from videos can't always discern context or distinguish humour from hate speech

Published Tue, Apr 18, 2017 · 09:50 PM

New York

AT 21, David Pakman started a little Massachusetts community radio talk programme. While the young broadcaster got his show syndicated on a few public radio stations, it was a YouTube channel he began in 2009, The David Pakman Show, that opened up his progressive political commentary to a whole new digital audience.

The show has since amassed 353,000 subscribers, and roughly half its revenue now comes from the ads that play before his videos. He earns enough to produce the show full time and pay a lean staff.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Technology

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here