Yummi Media inks exclusive deal with China cinema chain
Deal will allow China cinema-goers to watch movie trailers, play games and access rewards via Yummi's app
Singapore
GOING to the movies will soon be a universally social and immersive experience, according to Alastair Simpson, chief executive officer of Singapore-based digital media company Yummi Media.
Yummi, which creates interactive content on mobile apps for cinema-goers to enjoy before and after a movie, on Monday announced it has inked an exclusive licensing and partnership agreement with China's cinema chain Wanda.
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