Lego builds a solid business, even in the age of multimedia
World's No 2 toymaker sets up regional headquarters in Singapore, remains confident of Lego's lasting appeal
Singapore
JORGEN Vig Knudstorp, president and CEO of Lego, doesn't give out business cards when he goes to a meeting.
Instead, the 44-year-old reaches into his pocket and fishes out a tiny plastic Lego figurine bearing his likeness - dark-rimmed spectacles and all - with his full name, telephone number and e-mail address printed on the toy's clothes.
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
New Articles
Singapore top recipient of Q1 cross-border investments in Apac: Knight Frank
Dasin Retail Trust’s trustee-manager chairman, directors deny allegations of misconduct
Keppel Infrastructure Trust posts 29.1% lower Q1 distributable income
Bitcoin faces worst month since FTX crash with ETF demand cooling
AIA launches wealth centre targeting high-net-worth clients
Prudential’s Q1 new business profit down 2% at S$743 million