KFC to launch Beyond Meat fried 'chicken' across US
[NEW YORK] Yum Brands' KFC restaurants will start selling plant-based fried "chicken" from Beyond Meat Inc across the US on Jan 10 for a limited time, KFC said on Tuesday (Jan 4).
Beyond shares rose more than 7 per cent in after-market trading.
KFC, Yum's biggest brand, had nearly 4,000 restaurants in the US at the end of 2020, according to a regulatory filing.
KFC started testing Beyond's plant-based chicken in August 2019 in Atlanta and expanded to more areas the following year.
In February 2021, Yum and Beyond announced a global partnership to create plant-based menu items for Yum's KFC, Taco Bell and Pizza Hut over "the next several years."
Major fast-food chains have been vying for partnerships with faux meat makers as they add vegan and vegetarian menu options.
GET BT IN YOUR INBOX DAILY
Start and end each day with the latest news stories and analyses delivered straight to your inbox.
Beyond rival Impossible Foods is working with Burger King, a unit of Restaurant Brands International.
Prices for the Beyond Fried Chicken at KFC will start at US$6.99 in most places but will vary by location.
REUTERS
KEYWORDS IN THIS ARTICLE
BT is now on Telegram!
For daily updates on weekdays and specially selected content for the weekend. Subscribe to t.me/BizTimes
Consumer & Healthcare
Cutting the cord?: Events leading up to Cordlife’s MOH suspension and arrests of its directors, ex-group CEO
Australia’s retail sales volumes fall 0.4% in Q1
Possible class action lawsuit against Cordlife by customers could take at least 2 years
Chinese tariffs could leave cognac makers with too much brandy
Holiday Inn owner IHG’s Q1 revenue up 2.6%, leisure travel demand remains strong
WSJ moves Asia headquarters from Hong Kong to Singapore