TELECOMMUNICATIONS company StarHub CC3 : CC3 0%on Monday (Feb 21) announced it has scored the Singapore broadcast rights to screen the English Premier League (EPL) for the next 6 years, regaining the broadcast rights from rival Singtel.

StarHub will screen all 380 matches from the upcoming season that kicks off on Aug 6, the mainboard-listed company said in a bourse filing.

It aims to offer access to matches through its StarHub TV+, mobile and broadband services, with full pricing to be announced in June 2022, the filing added.

Other services include an interactive user interface with features like split screen viewing and performance statistics. On-demand match replays will also be available.

Johan Buse, StarHub's chief of consumer business group, said the addition of EPL matches to its offerings is a "significant step" in DARE+, the company's 5-year growth road map that was launched in November 2021.

"We are hard at work to stitch together unparalleled and more affordable Premier League access via StarHub TV+, our mobile and broadband platforms - fans will never have to miss a beat in the action," he added.

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This exclusive partnership comes as StarHub regains its EPL broadcast rights from Singtel, which had aired the sport since 2009 with its rights set to expire in May 2022.

Before 2009, StarHub had been the incumbent broadcaster since 1997.

On Feb 11, the telecommunications company had posted a net profit increase of 27.5 per cent to S$81 million for the second half ended Dec 31, 2021, citing stronger broadband and enterprise revenue.

Shares of StarHub were trading flat at S$1.28 as at 4.33 pm on Monday.

READ MORE:

• Brokers' take: Analysts cut StarHub earnings estimates on higher upfront investments

• StarHub to drive growth through bundled services, digitalisation of operations

• Investors, grab your popcorn: StarHub, Singtel are trying to boost their entertainment value