Audience Analytics debuts on Catalist at S$0.315, up 5% from IPO price

PUBLISHER and awards organiser, Audience Analytics, debuted on the Catalist board on Thursday following its fully-subscribed initial public offering (IPO) which closed on Tuesday, through which the company raised S$5.5 million.

Shares of Audience Analytics opened at S$0.315, up S$0.015 or 5 per cent from its IPO share price of S$0.30. Its shares later closed flat at S$0.30.

That gives it a market capitalisation of S$50.5 million and an implied price-to-earnings ratio of 17.1 times. The company posted a net profit of S$2.9 million for the year ended Dec 31, 2020. With the number of shares issued, the company would also have a theoretical earnings per share of 1.8 Singapore cents.

Net proceeds raised by the company through its IPO amounted to approximately S$4.1 million, after estimated expenses of S$1.3 million. 

Audience Analytics earlier said that it would dedicate S$2.6 million in net proceeds towards general working capital expenses. 

The other S$1.5 million in net proceeds will be channelled towards the expansion of the companies different business segments. 

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In particular, it aims to grow its business intelligence and growth analytics services, which is a new segment that the company is exploring. 

The company will use artificial intelligence (AI) to create software tools for companies to analyse human resource activities as well as gain insights on customer experience. 

Said Audience Analytics' chairman and managing director William Ng: "We are sitting on an extensive database of businesses and moving forward. What the company wants to do is to try and monetise this database, and growth analytics is the first step in that direction.”

In FY2020, the company continued to post net profit growth of 28.9 per cent and gross profit growth of 36.9 per cent as well despite an 8.8 per cent decline in revenue to S$7.6 million as Covid-19 put a halt to the exhibitions that the company normally holds. 

READ MORE: 

• Audience Analytics IPO fully subscribed, raises S$5.5m

• Audience Analytics to raise S$5.5m in IPO for overseas expansion, business segment growth