The Business Times

Sony PS5 sold out online as pandemic chills real-world retailing

Published Thu, Nov 12, 2020 · 01:51 AM

[TOKYO] Sony's PlayStation 5 (PS5) console launched in core markets on Thursday to intense interest online, but with first day real-world sales limited to pre-order pick-ups due to the Covid-19 pandemic that has driven a boom in gaming demand.

Sony has made launch sales online only to maintain social distancing, calling for consumers to "be safe, stay home, and place your order online".

The next-generation console, which retails for US$500 or US$400 without a disk-drive, was sold out on major retailing sites in Japan with some conducting lotteries to distribute limited stock.

On Japan's top flea market platform from Mercari, consoles were selling for more than US$900.

Pent-up demand for the PS5, which offers cutting-edge graphics, faster load times and a new controller with immersive feedback, has been exacerbated by the pandemic, which has seen consumers flock to gaming but has strained supply chains.

Analysts see shortages of consoles from Sony and rival Microsoft, which launched Xbox devices on Tuesday, extending into 2021.

GET BT IN YOUR INBOX DAILY

Start and end each day with the latest news stories and analyses delivered straight to your inbox.

VIEW ALL

REUTERS

KEYWORDS IN THIS ARTICLE

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Consumer & Healthcare

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here