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Banyan Group bets big on branded residences

Segment hit a high in FY2023 with S$267.8 million worth of new sales and more growth is expected, especially in Thailand

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Ry-Anne Lim

Ry-Anne Lim

Published Thu, Mar 14, 2024 · 07:26 PM
    • Laguna Lakelands by the Banyan Group is expected to be Phuket's largest private residential community.
    • Laguna Lakelands by the Banyan Group is expected to be Phuket's largest private residential community. PHOTO: BANYAN GROUP

    DeeperDive is a beta AI feature. Refer to full articles for the facts.

    BRANDED residences have quickly gained ground across the world and the market is poised for exponential growth in the next few years.

    Banyan Group , formerly Banyan Tree Holdings, is a case in point. 

    In the group’s latest financial year ended December 2023 (FY2023), the total value of property sales from its branded residences and extended stay segment was S$267.8 million with 432 deals closed. That is around 23 per cent higher than FY2022’s S$217.2 million from the sale of 354 units, and makes for Banyan’s best sales performance thus far. 

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