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Banyan Group bets big on branded residences

Segment hit a high in FY2023 with S$267.8 million worth of new sales and more growth is expected, especially in Thailand

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Ry-Anne Lim

Ry-Anne Lim

Published Thu, Mar 14, 2024 · 07:26 PM
    • Laguna Lakelands by the Banyan Group is expected to be Phuket's largest private residential community.
    • Laguna Lakelands by the Banyan Group is expected to be Phuket's largest private residential community. PHOTO: BANYAN GROUP

    BRANDED residences have quickly gained ground across the world and the market is poised for exponential growth in the next few years.

    Banyan Group , formerly Banyan Tree Holdings, is a case in point. 

    In the group’s latest financial year ended December 2023 (FY2023), the total value of property sales from its branded residences and extended stay segment was S$267.8 million with 432 deals closed. That is around 23 per cent higher than FY2022’s S$217.2 million from the sale of 354 units, and makes for Banyan’s best sales performance thus far. 

    Banyan TreeResidential propertyThailandSpotlight

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