Banyan Group bets big on branded residences
Segment hit a high in FY2023 with S$267.8 million worth of new sales and more growth is expected, especially in Thailand
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BRANDED residences have quickly gained ground across the world and the market is poised for exponential growth in the next few years.
Banyan Group , formerly Banyan Tree Holdings, is a case in point.
In the group’s latest financial year ended December 2023 (FY2023), the total value of property sales from its branded residences and extended stay segment was S$267.8 million with 432 deals closed. That is around 23 per cent higher than FY2022’s S$217.2 million from the sale of 354 units, and makes for Banyan’s best sales performance thus far.
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