What brands need to survive in a digital world

Tue, May 31, 2016 - 5:50 AM
7 -min read
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IN EARLY 2013, HMV - best-known as a bricks-and-mortar purveyor of CDs and DVDs - appeared to be a clear-cut victim of digital disruption. Debts totalling £347 million had driven the company to the edge of the abyss, endangering more than 4,000 British jobs. As one researcher noted at the time...

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