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Leveraging on an iconic event

In inking the F1 deal, SIA joins its keenest competitors that spend tens of millions on global sponsorships

SINGAPORE Airlines is not just an icon in the world of commercial aviation. It is also a company which is well known for its extremely thorough due-diligence process.

For example, its approach to selecting the planes for its fleet is more than just the stuff of urban legend in the...

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