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Style.com bets on a street style star
Its fashion director is a prototype of the sort of shopper site seeks to attract, says president
Add BT as a preferred sourcePublished Sun, Sep 18, 2016 · 09:50 PM
London
AS LONDON Fashion Week picked up steam over the weekend, with all its traffic, sharp elbows and celebrities, one woman has come in for unusually serious scrutiny: her every facial twitch parsed, outfits obsessively chronicled, show schedule observed.
Tanned and lithe, with a close crop of mahogany curls, she is Yasmin Sewell, the 40-year-old Australian-born, London-based fashion director of Style.com, Condé Nast's multimillion-dollar foray into e-commerce.
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