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For BNP Paribas and women's tennis, it's a perfect match

French bank's new Singapore CEO says WTA Finals sponsorship sends clear signal of commitment to S'pore and APAC

Joris Dierckx: "Over the course of the partnership, we hope that we have contributed to the sporting ambitions and tennis culture in Singapore and the region, as well as bringing tennis to the masses."


WHEN Joris Dierckx flew to Singapore in August this year to begin his new role at BNP Paribas, it was a bit of a homecoming of sorts for the 49-year-old Belgium national.

He had lived in Singapore for nearly seven years - from 2001 to the end of 2007 - as a senior...

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