At Ritual, a big push to go global

BRAD Robinson is a busy man these days. The chief executive officer of Singapore-based boutique gym Ritual is overseeing the brand's expansion in countries like the United States, Spain and Switzerland, and even as far-flung as Brazil and South Africa.

Here in Singapore, Ritual - a gym with its signature 20-minute HIIT (high-intensity, interval training) workout that allows clients to get their exercise done and dusted in a jiffy - has branches at Robinson Road, Raffles Place and Holland Village. Mr Robinson and his team are now busy looking for suitable venues to open two more gyms here.

BT Weekend met the 40-year-old American and former mixed martial arts competitor at Ritual's new head office at Bukit Pasoh Road to find out more about his ambitious expansion plans.