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Despite industry crisis, fantasy sports leaders pour on ads

Since August, Draft Kings has ploughed US$107.5m into commercials, and FanDuel has paid out US$85.8m

Published Sun, Oct 18, 2015 · 09:50 PM

New York

THE get-rich commercial messages of fantasy sports leaders DraftKings and FanDuel have inundated the airwaves as no advertising category has in recent memory, suffocating almost any other advertiser except for the irksome 1-877 Kars4Kids band.

Since August, Draft Kings has ploughed US$107.5 million into commercials, and FanDuel has paid out US$85.8 million, according to iSpot.tv, which tracks advertising spending.

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Lifestyle

Lifestyle

Despite industry crisis, fantasy sports leaders pour on ads

Lifestyle

Former Zouk morphs into mod-Asian Jiak Kim House, serving laksa pasta and mushroom bak kut teh

Massimo Bottura lends star power to pizza and pasta at Torno Subito

Victor Liong pairs Aussie and Asian food with mixed results at Artyzen’s Quenino restaurant

If Jay Chou likes Ju Xing’s zi char, you might too

Mod-Sin cooking izakaya style at Focal

What the fish? Diving for flavour at Fysh – Aussie chef Josh Niland’s Singapore debut

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