Despite industry crisis, fantasy sports leaders pour on ads
Since August, Draft Kings has ploughed US$107.5m into commercials, and FanDuel has paid out US$85.8m
Add BT as a preferred source
DeeperDive is a beta AI feature. Refer to full articles for the facts.
New York
THE get-rich commercial messages of fantasy sports leaders DraftKings and FanDuel have inundated the airwaves as no advertising category has in recent memory, suffocating almost any other advertiser except for the irksome 1-877 Kars4Kids band.
Since August, Draft Kings has ploughed US$107.5 million into commercials, and FanDuel has paid out US$85.8 million, according to iSpot.tv, which tracks advertising spending.
Share with us your feedback on BT's products and services
TRENDING NOW
From 1MDB to ‘corporate mafia’: Is Malaysia facing a new governance test?
Higher costs, lower returns: Why are Singaporeans still betting on real estate?
South-east Asian markets account for 8.8% of global capital inflows from 2021 to 2024: report
Richard Eu on how core values, customers keep Singapore’s TCM chain Eu Yan Sang relevant
