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For the wealthy, a chance to make the wine they drink

Eschewing ostentatious materialism, some now prefer 'experiential luxury' and collecting unique moments

A client (left) being helped to blend his own wine at Chateau Lynch-Bages. Clients select the vineyards and tinker with the taste, but leave the grape harvesting, crushing, ageing, barrel-racking and shipping to the experts at the chateau.

New York

THE French region of Bordeaux is the sacred home of Château Lafite Rothschild and Château Margaux. So it would seem unlikely that wines named Duke of Juice or Bone Ami would come from there.

But some winemakers insist on it. And they are entitled - because they pay US$12,...