SUBSCRIBERS

'Money Mayweather' makes hay in world's richest fight

Victory over McGregor earns him perfect 50-0 record with takings seen exceeding US$200m

Published Sun, Aug 27, 2017 · 09:50 PM

Las Vegas

BY the looks of things, retirement was treating Floyd Mayweather well. He had a stable of boxers to promote, businesses, including a new strip club, to run, and a vast collection of luxury cars to enjoy.

But there is a reason he embraces the nickname "Money Mayweather": His brand was built as much on personality and spectacle as on skills in the boxing ring.

BT is now on Telegram!

For daily updates on weekdays and specially selected content for the weekend. Subscribe to  t.me/BizTimes

Lifestyle

SUPPORT SOUTH-EAST ASIA'S LEADING FINANCIAL DAILY

Get the latest coverage and full access to all BT premium content.

SUBSCRIBE NOW

Browse corporate subscription here