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Need service? Talk to the room

Hotels are turning to digital assistants to do guests' bidding, but sometimes things get lost in translation

At the Novotel Ambassador Dongdaemun Seoul Hotel, guests can call on Giga Genie, an AI voice assistant, to turn on the television, adjust the room temperature and play K-pop music.

VOICE recognition is not a new phenomenon. It has been around ever since your mother hollered: "Your father wants to speak with you, NOW!" as you crept home from a school date, way past the curfew hour with a déshabillé gin-soaked "study" companion in tow. It was a very accurate system and ears...

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