Prudential gives back to the less-privileged at Chinese New Year celebrations

Singapore

EMPLOYEES of Prudential Singapore had an early start to this year's Chinese New Year celebrations as they took part in several events last week to raise funds for the less privileged.

The insurance company organised a charity bazaar at its office in Marina One, where its community partners including Lions Befrienders and Project Dignity set up booths to sell festive goodies and handicrafts.

Prudential employees also donated used clothes, bags and shoes to the Singapore Red Cross, which had a collection booth at the bazaar.

Over two days last week, some of Prudential's senior management served pumpkin soup, longevity noodles and glutinous rice to fellow colleagues during breakfast and tea break at the office.

The staff could then donate any amount they wished for the food. They could also place their donations in red packets on a special "Giving Tree".

The celebrations were capped off by a lo hei event at Marina Bay Sands where community partners tossed yu sheng with Prudential employees to usher in the Year of the Pig.

Prudential Singapore chief executive officer Wilf Blackburn, who took part in a special lion dance performance, said: "We want to help everyone achieve good health and well-being. This year, we are happy to be able to bring joy to seniors and the disadvantaged as part of our Chinese New Year activities. This makes our employee celebrations all the more meaningful."