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MANAGEMENT UNLEASHED

R&D - the longer-term view

Paradoxically, today's R&D is both increasingly specialised and yet far wider in its search for fundamentals that will make life on our planet bearable for most of the population

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R&D has a wider function today than ever before. Being aware of likely technological changes is no longer enough. The pace of change is such that the life of any technological advance is defined by the likely improvements and new technologies following it.

R&D conjures up a mental picture of laboratories, white coats and EUREKA! moments. That is a narrow and outdated version of today's R&D, though there is still some element of it.

However, R&D today starts with data analytics. We can learn so much from the mountain of facts we...

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