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Uber's one-app-fits-all approach losing out to rivals in South-east Asia

The region's dominant ride-hailing firm Grab focuses on meeting the needs of local consumers, especially in payments.

Compared to Grab, Uber feels like it's pushing a business model and an app designed in and for wealthier markets. With little more to offer than a ride, it's (Uber) in jeopardy of losing out to smaller companies offering an on-ramp to the digital economy.

BY any measure, the April 2016 decision by Uber Technologies Inc to sell its China operations to rival Didi Chuxing was a defeat. The brief but spectacular battle between the two ride-hailing behemoths had cost Uber at least US$2 billion and earned it little more than the enmity of the Chinese...

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