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(Left) Backstage at Fendi Menswear Spring/Summer 2019. (Right) Gucci Spring/Summer 2019.

(Left) Stella McCartney monogram handbag at Stella McCartney Spring/Summer 2019 show. (Right) Miu Miu Monogram handbag: Backstage at Miu Miu Spring/Summer 2019.

The Logo Effect

Monograms are finding their way back into our fashion wardrobes - and they’re here to stay
12/04/2019 - 05:50

THE MONOGRAM WAS the reigning status symbol in the 90s up to the early 2000s, thanks to an era of conspicuous consumption sparked by a booming US economy. That would change when the financial crisis hit in 2008 and suddenly, one person's branded bag became fashion's anathema. Flashiness was

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