We Have A Problem - Crisis and Reputation Management in the Digital Age By Woon Tai Ho, PN Balji, Eugene Quah, Keith Nakamura Reviewed by Kurt Wee Rating : A

CRISIS management is not rocket science, but it isn't child's play either. Some of the best CEOs and corporate communications specialists showcased in a new book on tackling crises, We Have a Problem, are neither scientists nor artists - they are humans. As this book shows through one case study after another, those who managed to take their companies out of crises quickly and successfully were seen as sincere, honest, transparent and bold.

That's not to say that they didn't need crisis management skills. Or they didn't get their staff to pick up these skills. Or they didn't make their employees go for training and practise these skills. Beyond all these elements is the crucial X-factor - the human factor. The book delves in some length on this by highlighting the examples of former Singapore Airlines (SIA) chairman Cheong Choong Kong and AirAsia boss Tony Fernandes, showing how such CEOs recognised the need to address this human factor above all.